Today, the financial services industry is driven by two major themes: investor demands for greater efficiency and sustainability meet regulator demands for reactivity and transparency. Firms by their nature are not well suited to meet these demands. Revenue-producing personnel do not have a background or focus in technology, reporting or governance; control and technical groups do not properly understand the requirements of the marketplace.

LobbySeven attempts to bridge the gaps between those who make revenues and those who control risk; between those who drive relationships and those who demand accountability.